Jonathan Hoppe

It would be an understatement to say that this past decade belongs to the Internet. Starting primarily as a research tool, the Internet has now infiltrated every aspect of life - there is very little today that users do not, or cannot, do online. Moreover, new ways to leverage the Internet to personal and professional advantage arise every day. Evidently, all this progress has had an insidious side-effect - user expectations regarding website performance have sky-rocketed over the years. People expect websites, video and audio to load faster than ever before; otherwise, they lose interest and go to other websites. In fact, research firms have ample findings to support this correlation. A 2009 ResearchLink survey found that 26 percent of respondents would move to a competitor's website if a vendor's website failed to perform, resulting in immediate revenue loss of 2... (more)